February 18, 2021

Spotify is expanding into over 80 new markets in more than 36 new languages – including key territories across Africa such as Côte d’Ivoire, Ghana, Nigeria, and Zimbabwe.

Together, these 80 markets house more than a billion people with nearly half of them already using the internet, says Spotify.

The vast expansion over the coming days means that Spotify will be active in more than 173 markets.

The news comes close to a year after Spotify rival Apple Music announced its expansion into 52 new global markets, taking its total reach to 167 markets.

Spotify’s announcement (February 22) was delivered by its Chief Freem

Norström explained that SPOT will launch in as many of these markets as possible ‘”with a core library of content and features that will evolve over time”.

“WE BELIEVE THERE COULD BE MORE THAN 1 BILLION POTENTIAL SPOTIFY USERS.”

ALEX NORSTRÖM

“Spotify will be expanding into more than 80 new markets worldwide. With these launches, we’re on our way to turning on all of the key remaining markets where we don’t have Spotify today.

“We’re launching across Asia and Africa, the Caribbean, Europe [and] Latin America. Together, these markets represent more than a billion people with nearly half of them already using the Internet.

“Some of the places we’re going, like Bangladesh, Pakistan and Nigeria have the fastest growing Internet populations in the world.

“A new generation of creators and listeners is rising, carried by passion and creativity and empowered by big advances in technology.”

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